Monday, February 4, 2008

moto yuva w230_2gigs of memory.,3000 indian gandhibacks.,now that could just revolutionise the mobile phone market


hi all,


i was watchin the moto yuva tvc recently,and i was pretty pissed off.You know why?


Because the tvc was a complete sham.,a tvc which proudly proclaims "moto yuva aaya,aur aapka beta gaya".,omg.,who the hell will ever want to buy his/her child a mobile phone which according to motorola will absolutely make its user oblivious to life around it.,.,so much so that the tvc features a dad who has to use a replica of his head rolling on the floor to get his teenage son's attention.,.,hell no.,.,parents,still being the decision makers in our BHARAT now will most probably be aghast at what a mobile phone could do and would be very happy to jettison their plans of buying their kids a mobile phone.,.if they weren't against them in the first place..and the moto yuva being a phone targeted at the young teeny weeny crowd,,motorola had just got their marketing strategy all screwed up.,And Here is a mobile phone maker on the verge of a sell out or a closedown due to their ever declining mobile phone sales and they have the audacity to launch such audacious pissing off ads.,.,.but what the hell,INDIA being a democracy,the ad director has his creative freedom to create such crappy ads not to mention our misfortune of having to bear with his ads in prime time tv coming as a total piss off interrupting our beloved cricket,india_australia battling it out on the cricket field.


Yesterday,suddenly Motorola pulled a fast one off with another tvc in which the moto yuva w230 was now being offered at a tad above the Rs 3k mark, with surprise surprise a built in mp3 player and to top it off a 2gb expandable memory slot.,.,.


Now thats news.,.,.thats real news which could just change motorola's sagging fortunes.,.,.


The moto yuva w230 in its earlier garb featured a colour phone with a candybar design with FM radio and a loudspeaker and the very hyped HINGLISH dictionary,(dunno who uses it anyway) and sold for a coupla thousand indian rupees.


Now this very phone,on steroids if i may call it so has a sweet 2gigs of expandable memory and FM stereo recording thrown in as well.This suddenly places the moto yuva w180 bang in the mp3 player territory and has virtually no competition at its price point from other mobile phone makers,especially Nokia.This launch just promises to revolutionise the entry level colour phone segment by offering features unheard for at this price and segment.


To get things into perspective,you could buy a phone which offers 2gb of mp3 music and a fm radio at just Rs3000,along with all its basic phone functions.Now who would want to buy an mp3 player with/without a radio for Rs 2000 when they get it bundled in a phone that is stylish as well.This will surely get the industry leader NOKIA thinking and other mobile manufacturers too will ready up their launches to counter the MOTO YUVA.And this also means that the Mp3 player prices,especially the ones like Philips go-gear and and the ipod shuffle and the creative zen series,to drastically drop prices to counter motorola's ultra aggressive pricing.The near future promises to be very very exciting as consumers would be able to access MP3 songs and radio on their very affordable mobile phones and everyone from the autorickshaw driver to the vegetable seller would have music on the go.,.,MP3 for everyone..,.,

Now that motorola have got their pricing bang on and a very usable user interface in the moto yuva,they will have to improve their battery life because the Mp3 player.,.,.er.,.,the moto yuva w230 is going to have to belt out a lot of tunes for it's owners..,.,.and lest i forget,motorola would do well to stop their distasteful ads and usher in some slick marketing emphasising on the killer price and music on the go feature of their new moto yuva w230.,This product of theirs has the potential to turn around their entire mobile phone division.,.I just can't wait to see the competition will react and how the indian consumer embraces music on the go,.,.,cheers to affordable technology that brings a smile to the common man's face.,.,.way to go moto.,,.

2 comments:

ethical_techie said...

Hey Jay,

Cool analysis, but that pic is of the W180 not the W230,

the W180 suffers from a defect where the headphones are not controlling the phone,i bought this some time ago and replacing it for the older but cute W209,which can be seen in Abhishek bachans idea ad, in his hand.

Your analysis is right, but motorola has screwed up big time, it is a failure in my hands as for me, a music affecionado, it got the crappy headphones reminiscent of motorola's bungling where they think they can rip us off and fool us Indians.


sheesh man, motorola is a good co, but they seem to #@*& up with such minute details....

ethical_techie said...

Check out this phone the E398,

http://www.motorola.com/consumer/v/index.jsp?vgnextoid=f55a99cede15a010VgnVCM1000008206b00aRCRD&show=productHome

I feel that this phone will be good.

Regards, Rohan